Fruit Attraction: Our Commitment to International Expansion

Novasys takes part for the eighth time in this major trade fair for the horticultural sector

From October 3 to 5, IFEMA hosted Fruit Attraction, the most important international trade fair for the fruit and vegetable sector. In its 15th edition, the event once again broke attendance records, welcoming 2,000 exhibiting companies from 56 countries and attracting 90,000 professionals from 135 nations. Madrid became the epicenter of the global horticultural industry, and Fruit Attraction proved the perfect platform for promoting exports within the sector.

With this goal in mind, Novasys exhibited at stand 8B07, where thousands of attendees visited over the three days of the fair.

“Our stand drew a lot of attention and helped us communicate our image and philosophy, as well as build new business connections,”
said Eduardo Cañizares, CEO of the company.

Fruit Attraction is also an essential commercial hub for global distribution, especially during a key month for fresh produce demand.

“We’ve made a lot of new contacts, both internationally and nationally, which will help us continue expanding,”
added Eduardo, who described the fair as “very fruitful,” and emphasized how it allowed Novasys to strengthen existing client relationships and close important new deals.

Additionally, Fruit Attraction is the venue of choice for horticultural companies to showcase their products, varieties, and services. In the case of Novasys, the Biopro product line was a key highlight and was very well received—just like the company’s new image, which reinforces its strong commitment to innovation at all levels.

It’s also worth noting that the fair is a key forum for the exchange of ideas, knowledge, and solutions, and for creating connections, launching projects, and sharing concerns. In this spirit, Novasys successfully achieved its objectives for this edition: strengthening its brand, advancing its internationalization strategy, and building loyalty among clients through effective planning and impactful product launches.