Novasys participates in Fruit Attraction for the ninth consecutive year
The company continues to strengthen its global presence with new launches and team expansion.
From October 8 to 10, the IFEMA venue in Madrid hosted the 16th edition of Fruit Attraction, consolidating its position as the most important international event for the horticultural sector. With a record participation of 2,146 exhibiting companies from 56 countries and the attendance of over 100,000 industry professionals from 145 nations, Madrid became the epicenter of global agricultural innovation.
Within this unmatched setting, Novasys showcased at booth 8B05 with a strengthened team, including the addition of two new members to the international department, underscoring our commitment to global growth. These new members bring great motivation to drive continuous improvement and business development, supporting Novasys’ vision to be a leader in sustainable agricultural technology.
This year, the main highlight was the launch of the Biopro family, which includes a bionutritional product line focused on soil nutrition, and a biocontrol line for pest treatment. These are advanced solutions designed to enhance soil health and productivity, in line with our mission to contribute to a more sustainable world. The Biopro family was enthusiastically received, joining our other innovative solutions that reinforce our value proposition.
“Our booth was a key meeting point to strengthen our image and philosophy, as well as to build strategic international relationships,”
said Eduardo Cañizares, CEO of Novasys.
“The trade fair offered a strategic opportunity not only to present our new products, but also to boost our presence in growing international markets.”
In addition, Fruit Attraction is the ideal space for business networking and trend analysis within the industry. This edition allowed Novasys to strengthen ties with current clients and reach new strategic partners. Held in October—an ideal month for product offerings and fresh supply—the event proved to be an indispensable tool for our sector.
With a strong track record in innovation, Novasys achieved its goals this year: boosting its global brand, furthering its internationalization, and building loyalty among existing clients through the presentation of its most recent and specialized solutions.
We are excited to continue being part of this reference event in 2025, and we are grateful for the positive response from all those who visited us and took the time to learn about our work and vision for a more sustainable and responsible agricultural future.